COVID-19 and beer : Heineken, Tiger reveal online sales surge and NPD focus amid pandemic

Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.

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https://www.foodnavigator-asia.com/Article/2020/05/22/COVID-19-and-beer-Heineken-Tiger-reveal-online-sales-surge-and-NPD-focus-amid-pandemic?utm\_source=copyright&utm\_medium=OnSite&utm\_campaign=copyright